Monday, 20 September 2010

The summer brief!

PROJECT 1 304-C1
Over the summer break students will identify, collate and
contextualize successful examples of media forms and show how
this will inform the development of their finished piece.
These media forms could be any of the following;

- Movies (clips – stills)
- Books
- Illustrations
- Journals
- On line resources
- Magazines
- Trips to Museums
- Trips to relevant locations
- Images
- Audio
- Music
- Character designs
- Costume design
- Mood boards (collections of relevant images)
- Movement and performance reference for animation.
- Relevant tutorials to realize your final project.

You will be encouraged to source media forms (films, animations,
illustrations, images etc.) that in some way you feel might be
relevant to your major project idea.
This process will help you identify, define and develop your main
project idea.

You are also encouraged to keep a journal or online blog of this
process and write up and contextualize (consider and evaluate) how
this content will influence and affect your main project.

PROJECT 2 304-A1

Alongside this research develop an idea or ideas leading to a final
individual project. This piece can be;

A structured story with a beginning, middle and end such as a
traditional animated short film.

Non-linear narrative:
A commercial, brand based, mood piece.
You are strongly encouraged to limit your project to 2 minutes in

Once you have decided the type of narrative storytelling you want
to use gather more research to further inform your development.
In this process you will develop and produce the following;

- Thumbnails
- Colour boards
- Concept work
- Screenplay
- Storyboards
- Character Synopsis
- Character Designs
- Environmental Designs


Consider the production, management and marketing of your piece.
Ask yourself the following questions;

Am I leader? Do I want to direct or produce or do I want to remain an

How many people will you need to complete this project?

What specialism’s do you require from your team?

What is your specialism and what other areas or specialism’s do you need
to complete your project

Where best can you find these specialists? (Amongst the animation cohort
or perhaps other courses in the faculty?)

What does it take to form a successful team?

Will everyone get what he or she wants’ from the project?

Realistically, how long will your project take to make? (bear in mind all
your other college commitments and deadlines)

Who is the film aimed at, what market?

How will you market it?


- Evidence of effective communication within and across
groups/teams (E1).

In order to encourage all of you to keep in touch with each other
over the long summer break we will suggest the following.

Staff will create a forum on moodle devoted to the summer projects
where all of you will be able to upload work, be able to view each
others work, comment, and give support and feedback.

To help motivate you during the long holiday staff will suggest 1
main submission date to the forum in mid September. Work will be
submitted though and it will be used to to monitor your progress
and help you all keep on target for final delivery.

A formative review will take place in the first few weeks of term 1.

All students will be expected to present their individual ideas in a
10-15 minute pitch. Students and staff will consider the pitches and
the final group films will then be chosen.

This process will be assessed and count towards your final grade for COM-304.

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